Amplify Your Impact: Marketing Libraries Is a Team Effort

Predicting your own effort

We consider a setting in which a worker and a manager may each have information about the likely completion time of a task, and the worker also affects the completion time by choosing a level of effort. The task itself may further be composed of a set of subtasks, and the worker can also decide how many of these subtasks to split out into an explicit prediction task. In addition, the worker can...

Marketing Your Teaching

In part this is because over half of Ph.D.s will teach at institutions in which teaching is as important, if not more important, than research. Departments in the non-Ivies need excellent teachers who can attract students—especially non-majors. They are looking for scholars who can not only publish, but who can teach successfully, and who can effectively advise and mentor students. Even Ivies a...

Creating content marketing for libraries.

Content marketing can be a powerful tool for marketing the services of academic and health sciences libraries. Competing for the attention of busy students and faculty, the library must develop its own channels of engagement, which makes content-driven activities essential. A common example is resource licensing. Once a library licenses a new resource, driving or encouraging usage is a challeng...

HOMEWORK EFFORT AND STUDENTS ’ CONSCIENTIOUSNESS 1 Is Doing Your

Research has shown that sustained homework effort enhances academic performance and that students’ conscientiousness is a powerful predictor of students’ homework effort. But does homework—as homework proponents claim—in turn also influence the development of conscientiousness over time? In the present study, we examined whether students’ homework effort in two subjects (i.e., mathematics and l...

Your Effort is Showing! Pupil Dilation Reveals Memory Heuristics